Citrus Retail Newsletter Archive

Warrington Wolves Press Release

2010-02-26T16:10:00Z

Online Shop boosts Wolves

A new online ecommerce presence has already paid dividends for Warrington Wolves, and all with the help of Manchester based "clicks and mortar" company Citrus-Lime.

The new online store, a key part of a larger integration project within the club, has exceeded expectations for the Wolves. Online sales have already increased by 200% with fans from all over the UK and Europe taking advantage of the new system. The shop has nearly 200 lines available to purchase.

The site runs on Citrus-Lime's latest retail technology and is directly linked with the till and stock control system already in use in the Wolves' retail store. This means that supporters now have the option of buying club merchandise and tickets online in the knowledge that the stock levels displayed are accurate and can be quickly fulfilled by Wolves store-based retail staff.

Retail and Ticketing Manager Ian Powell is delighted with the new system, "The new online shop has already proved to be a great success. It makes receiving and fulfilling orders a lot easier, allowing us to add and administer the variety of ranges we stock, giving the customer more choice and a better, more streamlined purchasing experience."

Creative Director for Citrus-Lime and Project Leader James Steel is equally happy with the success of the new shop, "This project brings Warrington Wolves' retail activities online and builds upon their existing investments in retail technology. Not only does this assist the club in terms of revenue opportunities, but also provides supporters with more choice and flexibility. We were pleased to have been able to work closely with the team at Warrington Wolves to get online sales up and running on the Wolves website in time for the new season."

Read the Warrington Wolves Case Study @ www.citrus-retail.com

For more information about our integrated retail solutions or to arrange a demo call 0845 603 9254

CoreBike 2010

2010-02-26T14:42:00Z

Core Bike 2010

Citrus-Lime will be exhibiting at Core Bike 2010, and would like to invite all IBDs attending to come and visit us. We will be demonstrating our Retail and Ecommerce systems including our Workshop management software and launching our new supplier stock file integration features.

Epos and Stock Control

Citrus-Lime's Epos and Stock Control is based on Microsoft Retail Management System, to which we have added features specific to bike retailers. RMS is a comprehensive retail system combining Point-of-Sale (Tills); Stock control; Pricing and promotions; Customer management and marketing; Employee management and Business Reporting. It is affordable, easy-to-use and scales as your business grows.

Epos & Stock Control - More Details.

Integrated Epos, Stock Control and Ecommerce - More Details.

Bike Workshop Module

We have developed a Workshop Module which adds to the functionality already present in Microsoft RMS to deliver a solution that meets the needs of Bike Shops offering servicing and upgrades to their customers in a way that none of our competitors can. Take a look at the information linked below, or give us a call on 0845 603 9254 to find out more and arrange a demo.

Citrus-Lime's Bike Retail Solutions - More Details.

Ecommerce

Citrus-Lime provide great looking ecommerce sites that reflect your business's ethos and branding, are full of functionality, easy to administer and focused on helping you to achieve a fast return-on-investment. We can also integrate ecommerce into our Microsoft RMS based Epos and Stock Control systems. Find out more about ecommerce from Citrus-Lime at the links below:

Ecommerce Solutions - More Details.

Integrated Epos, Stock Control and Ecommerce - More Details.

Core Bike Official Website

A little background to Citrus-Lime.

Citrus-Lime offer Epos, Ecommerce and Stock Control to small and medium sized retailers. Our epos, ecommerce and stock control solutions are helping retailers run their businesses more efficiently and with improved profitability. Our ecommerce sites are brilliantly designed and technically advanced - and our focus is on helping our clients develop successful online businesses.

For more information or to arrange an onsite or online demo call 0845 603 9254

Visit our website to find out more about our retail solutions.

New Manchester Office

2009-11-30T11:10:00Z

Citrus-Lime's new Manchester home.

We've moved across town from 23 New Mount Street to 61 Oxford Street.

Whereas our old office was limited for space, the new office has plenty of room for the guys to spread out - as modelled by Steph in the picture above. We now have room to grow as well as an on-site meeting space and much faster broadband.

A little background to Citrus-Lime.

For more information or to arrange an onsite or online demo call 0845 603 9254

Visit our website to find out more about our retail solutions.

The Coming of Deep Zoom!

2009-05-29T10:21:00Z

The Coming of Deep Zoom!

Our ecommerce platform Citrus-Store 2.0 is constantly being developed and for the last 12 months we've been looking for a technology to allow our sites to present 'zoomable' images - so that our ecommerce partners can show off their wares more effectively. We know from work we've done with the Climbers Shop that high quality images make a big difference to conversion rates.

Actually displaying zoomable images on a web page is relatively straightforward using Flash, however there is a problem, performance. To load a high resolution ‘zoomable’ image into a customer’s web browser would take minutes, and no one is prepared to wait that long for an image to load.

Fortunately there are several technologies which address this problem – such as Adobe’s Flash based Zoomify and Microsoft's Seadragon (great name). They which work around the speed issue by using images which have been pre-processed into a special format, allowing the initial image to load quickly with high performance zoom and pan functionality.

We've settled on Seadragon due to its cross platform rendering (it even works on an iPhone with all the zoom and scan functionality). However both Seadragon and Zoomify come with a technical headache, we need to convert normal images into the pre-processed format quickly and efficiently.

Both of these technologies come with a desktop application that allows you to take a normal JPEG or PNG image and process it into the special quick to load format (SDI – Seadragon image in Microsoft's case). Our ecommerce partners could take a standard image and use the desktop tool to upload the resulting SDI files to our ecommerce system however this process is time consuming and the SDI files are large and complex to upload.

We've recently developed a method to resolve this issue. You can upload a normal image to our ecommerce platform and it will be processed into SDI files so you don't have to worry about the format conversion and upload of the resulting SDI files. This is something we are massively excited about, both because it will sell more product and make image upload and manipulation far more efficient for our ecommerce partners. We are releasing Deep Zoom functionality to our clients this month and in our view it’s an essential upgrade, our ecommerce partners will both sell more product and save staff time uploading images, a double winner!

You can find some examples of Seadragon images produced using our server side technology below, there has been no processing of the images prior to upload.

A Deep Zoom version of the image at the top of this newsletter.

An example of some work we have done for the BikeTreks newsletter.

An test image featured on the Lakeland Flytying website

A little background to Citrus-Lime.

For more information or to arrange an onsite or online demo call 0845 603 9254

Visit our website to find out more about our retail solutions.

Supplier Integration Module

2009-05-05T15:39:00Z

Citrus-Lime Supplier Integration Module

Following on from the launch of the Bike Workshop Module at this year's Core Bike, Citrus-Lime has just launched our Supplier Integration Module - a demonstration of our commitment to provide the Bike Trade with the best tools to manage and grow their businesses.

The Supplier Integration Module saves you time and gives you the opportunity to provide a better service to your customers. The module will help you to improve shop profitability and reduce overheads.

So how does the Supplier Integration Module Work?

Take Madison as an example. They provide their stock list and stock availability to retailers, now with their recently updated online service you can log-in and check availability through their web portal. They also provide retailers with buy prices for all lines of inventory.

For bike retailers operating Microsoft RMS Epos systems or Citrus-Lime's ecommerce platform the new Supplier Integration Module provides the opportunity to bring this data directly into their store - with no logging into a separate web portal or phoning the supplier to check stock levels. Retailers get accurate stock and pricing levels automatically - when and where they need them.

Information when and where you need it!

Stock Check at the Point-of-Sale - See if a supplier has an item in stock from your till, while the customer is there in front of you.
Stock Check on Purchase Order Export - When you are exporting a purchase order to a supplier the module will check if each line is available and give you the option to remove out-of-stock lines.
Stock Check in the Workshop - If you use the Citrus-Lime Workshop Module you can check stock levels as you're adding parts to a workshop job.
Stock Check on the Website - If you allow your online customers to order items you don't physically have in stock we can use the module to make sure that they only have the option to buy goods you can get in from your suppliers.

By having access to your supplier's accurate stock levels throughout your business it becomes much easier for your staff to take special orders or to upsell to lines you don't physically hold in stock - providing opportunities for extra margin.

It also reduces the amount of management time involved in order processing and chasing suppliers - but there are even more ways the Supplier Integration Module can help you to become a more efficient business ...

Pricing and Item Creation

Price Updates - We can update your cost prices from the suppliers database, this also tags the notes field so you can update selling prices using the standard RMS inventory wizard. This can also be used to reprint labels for all items where prices have changed. A report is also produced which lists all of the old and new cost prices. With the current exchange rate fluctuations increasing the regularity of price changes by suppliers it is crucial that retailers can react quickly to protect their margins.
Item Creation - Allows you to add new items to your RMS database directly from the module. You browse the supplier files in the grid selecting the items you want to add to your own stock database - making a tedious job quick and simple.

More Information about the Supplier Integration Module - www.citrus-retail.com

A little background to Citrus-Lime.

Citrus-Lime offer solutions tailor-made to meet the specific requirements of Bike Shops. Our ecommerce and stock control solutions are helping cycle retailers run their businesses more efficiently and our Bike Workshop Module not only helps manage the scheduling and invoicing of repairs and upgrade work - it also helps to maintain customer satisfaction leading to better levels of retention and all important recommendations.

For more information or to arrange an onsite or online demo call 0845 603 9254

Visit our website to find out more about our solutions for Bike Retailers

Cloud Search

2009-05-05T15:38:00Z

Citrus-Store gets even more new features!

Our ecommerce platform Citrus-Store 2.0 is constantly being developed, with new features being added on a regular basis. This keeps us one step ahead of the competition and makes sure our ecommerce clients benefit from the latest advances in web design and technology.

Our main focus when adding new features is helping our retailers to increase sales, our sites may look like the focus is on design - and that certainly is an area where we are very strong - but fundamentally ecommerce sites need to make retailers money and we understand the commercials of trading successfully online.

Let's take a look at a couple of the latest additions!

First up the Search Tag Cloud

We've added a Search Tag Cloud to Citrus-Store 2.0 based on the search analytics data collected by the ecommerce system. The more searches for a given phrase (over a period of time) the larger the text link in the cloud control (see image above). This draws people to popular sections of the site with no input from your staff.

You can see the Search Tag Cloud in action on the home page of The Climbers Shop. The control will be added free to the sites of customers on our Access All Areas (SEO) programme as part of this service.

Next new feature - iPhone friendly images

We've noticed more iPhones visiting and purchasing from our ecommerce stores. The age of mobile commerce is definitely on its way. At Citrus-Lime we are a big fan of flash used either to promote products or load content faster onto people's screens (we have an AJAX style image loader which loads images in the background for multiple images from our ecommerce database) which in our view is pretty clever.

The Problem -to cut a long story short the iPhone, whilst a lovely piece of kit lacks a flash runtime. This means the images don't show on Apples lovely phone.

The Solution -after some serious head scratching we've added some voodoo and we now can render 'old skool' images for the iPhone (and all other none flash clients) alongside the flash images for regular browsers. Any of you with an iPhone can see this in action on any of the Extreme Store's product pages.

A little background to Citrus-Lime.

For more information or to arrange an onsite or online demo call 0845 603 9254

Visit our website to find out more about our retail solutions.

Core Bike 2009

2009-05-05T15:30:00Z

Ecommerce sales soared this Christmas!

With the economic climate worsening and concerns about conditions in the retail environment there was some positive news for retailers trading online.

A recent survey by Capgemini found that approximately one third of shoppers (37 per cent) did more than half of their shopping online, with almost two-thirds (59.9 per cent) splashing more cash online than they did last year for Christmas.

Figures from the IMRG Capgemini e-Retail Sales Index show that UK shoppers spent over 4.67 billion online in December - an equivalent of 76 pounds for every person in the UK - 14.2 per cent up on December 2007. This suggests that online spending will continue to grow despite static or falling growth on the high street.

If you haven't yet moved into multi-channel retail or have an under-performing ecommerce site, now may be the time to invest in order to maintain growth and increase revenue.

Our own ecommerce clients experienced strong growth in November and December 2008, most well exceeding the 14.2% indicated in the Capgemini survey. Those retailers that performed particularly well were providing feeds to price comparison services - an increasingly important source of traffic.

What makes a successful ecommerce site...

Ultimately it's sales. There are many methods and means used to drive sales online and we are experienced in advising our clients in ways to achieve a fast return on their ecommerce investment. I would encourage those attending on Tuesday to attend our seminar Ecommerce and the Bike Business - 10.30am where we will be discussing some of the ways that you can ensure that your site is successfully driving sales.

A little background to Citrus-Lime.

Why not pop along to room S7 and see for yourself what we can do and pick up some free ecommerce success tips too?

Visit our website to find out more about our solutions for Bike Retailers

Bike Workshop Module

2009-05-05T15:11:00Z

Citrus-Lime Bike Workshop Module

Launched at this year's Core Bike, the Citrus-Lime Bike Workshop Module integrates with Microsoft RMS epos systems to provide bike shops with a way of managing their workshops in a more efficient, profitable and less stressful way.

Workshops are the engines that drive many bike retailers' businesses, yet we know that they can also be the cause of a disproportionate amount of stress and occupy a significant amount of management time when things go wrong. The smooth running of many workshops is often reliant on the mental capacity of the person in charge to juggle jobs and keep track of what's in progress, but even the best organised workshop can start to unravel in times of high demand or when key staff are not there.

What does the Workshop Module do?

Key Features

Calendars each job and tracks it from order to delivery
Records each part used and the amount of labour extended
Automatically emails or text messages your customers when the job is complete

Read the full feature list here - www.citrus-retail.com

A little background to Citrus-Lime.

For more information or to arrange an onsite or online demo call 0845 603 9254

Visit our website to find out more about our solutions for Bike Retailers

Successful Ecommerce Strategies

2008-11-21T17:54:00Z

Successful Ecommerce Strategies

You'd be surprised how many online retailers we've spoken to who don't really think about this issue. Most of our customers have a successful bricks and mortar presence and have a great handle on the factors that drive their business. These are usually driven by a strong understanding of product, good buying and great customer service. Most, but not all are specialist retailers who think faster and purchase better than their high street rivals. The focus online is always (initially until they see the light) about driving more traffic. Obviously traffic counts, but there is no point paying to acquire traffic if you don't understand how to get people buying on your site.

The Climbers Shop - Take for example The Climbers Shop, they stock brands similar to high street multiples such as Black's or Millets, but their customers are loyal and often won't buy from anywhere else.

Why?

Firstly they stock a higher degree of the more specialised technical product, and more importantly they understand this product so customers can talk to the team and feel like they are being helped to find the best product for them. If I was going climb Mont Blanc I'd be confident that the team at The Climber's shop could help me. Mark at the shop runs around it for fun!

They might not sell many pairs of £250.00 Alpine boots, but this knowledge has a halo effect over the rest of range. You can be sure if you’re buying a pair of boots to go walking in the Lake District you're tapping into that knowledge. Making good purchasing choices (stocking the right stuff), and describing your products well with long descriptions and good imagery is at least half of the battle. Back this up with great customer service and you are well on your way.

"So it’s easy, buy well, and know your product and we'll be Dot Com Millionaires by Christmas"

Err, sadly not. Other factors come into play online, there is another factor which drives Internet sales (and sales in general) Value. Now one mistake that many people make is to assume that price is the main factor online, not so! Survey after survey shows that customers are looking for value. Value is a mixture of brand loyalty, price, convenience, trust and customer service. If you’re looking for growth (and let’s face it who isn't) you've got to think about how your offerings deliver value to your customer. There are a few GOLDEN RULES;

You need to position some stock at attractive price points, to drive demand. Price is important, but not the only factor. However any online retailer needs to have some products at a killer price point. You need to rotate and change your price points to keep customers coming back to your site to see 'what's hot';

You better have it in stock when you take the order, or be clear about when you can fulfil the order. Back orders or special orders are expensive to process in staff costs and it’s easy to get your communications with the customer wrong so they don't know when to expect the product.

Backorders can be a part of an online business, but you need to design the processes for handling them properly and communicate with the customer so they know when to expect their product. If you’re unsure don't do it;

Next day delivery is now a minimum requisite. Your order cut off point should be as late in the day as possible, work out the latest you can fulfil and add an hour (e.g. if you are thinking 1500 make it 1600). You now need to setup your business processes to support this. Late cut off is a key way to protect margin.

Your product descriptions need to be excellent, demonstrate that you understand your product and make it clear you can provide the backup if your customer has a problem.

So many small online retailers go to great efforts to get customers to their sites, but don't have the back-end systems and procedures in place to manage internet business. With a bit of planning and the right systems this is something you have to get right to grow your online business.

"Arggg... so I need to sell it cheap and work hard as well.. I'm off to the wine bar!"

What works for our Clients

Pricing -

No one wants to be a busy fool (our term for people who drive sales purely through price) but you do need to be commercially aware. The key to good online pricing is to have certain products at very attractive price points to attract new business and generate demand. Our system provides tools to discount and change online prices very quickly across whole groups of products so you can see what works.

If I was managing an ecommerce site I would do the following:

Pick a specialist area where I can build a reputation for being the cheapest, make this area a consumable or product which people buy frequently. e.g. Base Layers are widely used in Climbing and Outdoor Activities. Accept that this area is one where you are not going to make much (if any money) but it’s a way of building relationships with new customers and an opportunity to cross sell. Whenever anyone needs to 'grab some base layers' they should think about your brand. You can work with suppliers to build volume pricing so you are making margin once you have a 'run rate' organised.

Discount a small percentage of items (say 5% of your stock range) fairly heavily. Ensure the items which are being discounted are rotated so customers come back to see what's on offer. Promote these items through your newsletters, homepage and landing pages. The high street retailers do this all of the time, but online you can change things quickly. Our tools allow you to change 30,000 price points in seconds.

Run site wide sales as you would in-store, you can tie this in with your quiet periods in store (if you have a bricks and mortar shop or chain). You can be dynamic with your pricing without upsetting your in-store customers with Internet only deals;

Avoid coupons or other vouchers unless you plan them properly. They are complex to build a marketing campaign around, and every customer who sees the 'enter voucher' box knows a better deal could be had if they could find a voucher. A good use for vouchers is enticing back lapsed customers, but this needs proper planning!

We've already mentioned this above, but you need to mix up your discounted products and rotate your sale periods. It’s all a balance between driving sales and acquiring new customers. What I can say is that in the niche fashion, outdoor and lifestyle markets the competition isn't massively dynamic so there is a real opportunity to help grow the your business with some good deals, but always remember you need to be making decent profits at the end of the day.

The key is to look at the overall position rather than focusing purely on GP (gross profit) on particular lines.

Stock Control - Firstly you must show your online customers availability, if you take an order for a product you don't have the customer won't come back. Getting new customers is hard. You margin is far higher for repeat business as you strip out your marketing costs. The days of "I'm sorry we displayed the product on our site but we don't have it" are well and truly gone, stock control is essential. Now even with an integrated system from time to time things will go wrong (e.g. the stock count in the system is wrong), when this happens communicate with and look after the customer! Keep your stock counts up to date with good rolling stock take procedures. As you'll see below recruiting customers is expensive so you need to make sure you sell what you have. Now you can deal with backorders if your customer KNOWS it’s a back order at the point of sale, but this is expensive to manage and we'll talk about it another time.

Next Day Delivery - In the modern world 'three to four days to pack it' just doesn't cut it. I ordered something from Amazon at 1730 on Friday and it arrived at 1000 on Saturday morning, they use the same couriers as some of our customers, so there is no excuse! Your next day cut off should be as late as you can possibility make it. Think of the latest time you can ship, and then add an hour. Design the pick and packs teams day around getting the product out in a timely manner around the last cut off time. It’s easy to do with planning, get it SORTED or your marketing spend is being wasted. Work with your courier to organise the pickup around your business not theirs, if they won't work with you, change your courier. By integrating your couriers despatch systems and being hyper organised, this area is straightforward to achieve. Obviously you need to be sensible and none our clients are shifting commodity items such as the DAB radio I ordered, however at cut off of 4PM should be earliest you should consider. Be clear to with your customers and stick to your commitments, every now and again it will go wrong, just make sure you explain to your customer if there is a problem.

Descriptions - You need to build well written product descriptions and provide images of product which provide everything your customer needs to make a purchasing decision. Most of your competition won't understand products as well as your business and you need to get this across online. It builds trust in the brand and helps a customer make the decision to click the 'add to basket' button. It’s also absolutely key to search engine traffic, but we are not considering this angle here. Good descriptions take time and effort, but are worth every penny. Make sure you include good 'related items' and use up-sell messages where appropriate.

Conclusion - We've provided a good overview of the factors which make people consider purchasing from your online store, we know from the work we do with our customers that these are the factors which drive online sales once a customer arrives at your site and gets to a product page. It’s important to get these right and keep working at them for any successful ebusiness.

A little background to Citrus-Lime.

For more information or to arrange an onsite or online demo call 0845 603 9254

Visit our website to find out more about our retail solutions.

Search Engine Optimisation (SEO) - For Ecommerce

2008-11-06T17:00:00Z

Search Engine Optimisation (SEO) - For Ecommerce

Firstly the main purpose of this newsletter is to dispel a few myths about search engine optimisation and provide you with a strong understanding of what's required to succeed in SEO.

There is a widely held view that with some technical magic you can suddenly appear at the top of the search engines. I'm sure many of you have taken calls from "search engine marketers" who promise for a nominal monthly fee to "get you to the top in Google", inside Citrus-Lime we call these people "Snake Oil" merchants after the great wild west tradition of the travelling medicine sales men. This simply doesn't work!

To understand SEO you've got to think about what Google actually wants.

What Google Wants...

Google makes its billions, and they are making billions, by delivering relevant content. When you're using Google to find the information, you want to find web pages which both contain your search phrase, but more importantly information and content related to your search phrase. This is hardly surprising, but somehow in the great mystery which is Google and search engine optimisation web site owners often loose site of this fact. If when you type in your search phrase into Google you appear on a page with little or no information about your search Google has failed, its let you down, you may even use Microsoft's search engine 'Live' next time. All of Google's marketing dollars are now on the line. This is the main reason why anyone who offers you search engine optimisation without changing your site is misleading you. Yes you can trick Google using link farming and other black hat techniques, but if Google finds out its sending traffic to your site when the basics of your content are wrong, you're looking at getting black listed (or 'site death' as it's referred to in the SEO trade). Now you may be thinking, this sounds simple, we write about what we want to get search listings for and hit the beach, easy, simple, however it's not quite that straightforward. Google is a computer, reading pages created by people, computers can't read and understand human prose, so it needs rules to decide whether content is relevant to its users. There are lots of these rules, none of them are published and they change all the time.

Arrgh..., so it's not simple, I quit!

If you split your SEO into two areas, content and technical then it's not really that difficult to succeed in search. You need content on your site which contains the search phrases you want to target and relevant information about these search phrases... hmmmm sounds like a well written product description to me. This content needs to be more than a couple of lines long, if your content is too short Google considers it irrelevant. There is some basic maths which can be used to calculate a minimum length description, but this varies from site to site. On an eCommerce site you MUST write a decent length product description, normally this is at least two paragraphs, but it does vary from site to site. Getting the basics of your content right is essential to SEO and no amount of technical work will make a site succeed if there is no content for Google to crawl and deliver to its users.

The Geeky Side

As I've mentioned above Google uses rules to decide if content is relevant - It's a computer so it needs rules. Using different pieces of technology and just plain old fashioned hard work, it is possible to structure a site to make your key phrases appear relevant to Google, again without content this won't work, unless you use some seriously dodgy techniques, which as we've discussed above lead to.... SITE DEATH... eekk!

Obviously we could talk about this for ages, but the basics are:

Inbound links from sites which contain similar content and which have well structured anchor text (the text in blue on a link)

Good page titles

Content and keywords contain certain HTML tags

Rewritten addresses to remove database ID's

Decent keyword density

Combining these and a few other factors with good content will lead to your site ranking in Google. It's hard-work, but it's effective and unlike many forms of marketing your investment lasts for a long time. Exactly where it ranks depends on the Page Rank of your site (determined by your inbound links and age of the site) and how well the competition write and structure their content. E.g. No matter what you do you won't rank above Microsoft's site for the keywords 'Windows Vista' because they've been around for a long time and have a Page Rank of 9. If you think this through it obeys Google's basic mission in life, its delivering people who want information about Windows Vista to Microsoft which is the best place to find this information.

Conclusion

Hard work is required to create decent content and this is essential. Good technology and further work is required to present that content to Google in a manner which allows Google's rules to rank it as relevant. If you get some links into your content with relevant anchor text, this will also help massively. Do these three things and your site will generate search traffic.

Like any piece of marketing you need to properly structure and plan your efforts. Good basic content will help you, our search technologies and our SEO consultancy services can really make this work for you. One way or the other if you have a website you need a search strategy and you need to stick to it to succeed. It needs investment from both the team producing the content and the technical team maintaining the site and coordination between the two which can be the hardest part to achieve. The rewards for getting it right are normally massive and this presents one of the cheapest and most cost effective forms of marketing available to most small to medium sized businesses.

A little background to Citrus-Lime.

For more information or to arrange an onsite or online demo call 0845 603 9254

Visit our website to find out more about our retail solutions.